Profile

Manuel Krebs (*1970, Bern, Switzerland) studied graphic design at the School of Applied Arts in Biel-Bienne. Together with Dimitri Bruni he established the graphic design studio NORM in 1999, and in 2007 Ludovic Varone joined the studio. NORM focuses on designing and publishing books and typefaces. Book design includes self-commissioned research in the field of type and graphic design, the most relevant being Norm: Introduction (2000), Norm: The Things (2002) and the recent Dimension of Two (2020).

Commissions include numerous collaborations with museums (MoMA, Tate Modern, Louvre, Centre Pompidou, Triennale Milano, Kunsthaus Zurich, Museum for Gestaltung Zurich) and artists (Fischli & Weiss, Simon Starling, Christian Marclay, Kelley Walker, Shirana Shahbazi).

Examples for type design include the Simple typeface for Cologne/Bonn airport (2003), the corporate typeface for OMEGA watches, the typeface Replica (2008, lineto.com), the corporate typeface for Swatch (2010), and the typeface Riforma (2018, lineto.com). lineto.com ↗

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